YUM YUM DONUTSA rebrand project for Yum Yum Donuts, a donuts chain brand in California, emphasizing vibrancy and enthusiasm through bright colors and curved typography.
The design aims to bring energy to the brand, ensuring customers feel joy and vitality while enjoying Yum Yum Donuts' delicious treats.
The Logo features incorporated arc-shaped elements, creating a visual harmony that aligns with the brand’s attributes and complements its donuts. Highlights resembling donut glaze were also added to enhance visual allure.
The poster emphasizes "Fresh," "Sugar," and "Open 24 Hours," the brand's features. Playful stickers underscore its unique advantages over competitors.